A+ A-

Memorable moments: what makes a tourist experience?


To capitalise on an already-thriving tourism sector, heritage sites and national parks need to better understand what tourists are looking for when they visit, and need guidance to address challenges and improve overall experiences. Researchers at UP’s Tourism Management Division have developed a tool to help do just this, and tested it out at several major sites around South Africa. Their findings are already helping the National Department of Tourism (NDT) improve on tourist experiences in South Africa and address specific challenges at individual sites.

Building on a successful tourism sector

 

 

Building on a successful tourism sector

Tourism is one of the few sectors of the economy that is growing in South Africa, thanks in part to our unique and world-class natural and cultural resources. To capitalise on this, managers of heritage sites and national parks need to better understand what tourists are looking for when they visit these sites, and need guidance on how to address challenges and make tourist experiences more memorable overall.


UP helps government create more memorable tourist experiences:

Researchers at UP’s Tourism Management Division in the Faculty of Economic and Management Sciences have developed a comprehensive tool to help do just this, and tested it at several major sites around South Africa. The tool identifies what makes a tourist’s visit memorable and enjoyable, and explores expectations to see how sites can better cater for tourists’ needs. Their findings are already helping the National Department of Tourism (NDT) to improve on tourist experiences in South Africa and to address  specific challenges at individual sites.

UP researchers help government boost local tourism

UP researchers are working with the National Department of Tourism to improve tourist experiences at attractions around SA and contribute to a more competitive tourism industry.

Read More

 

Attractive research: how SA tourist sites can attract more visitors

Five major tourist attractions around South Africa have benefitted from UP research looking at how to make tourism experiences more memorable.

Read More

 

How to measure holiday memories - UP research aids SA tourism

A new tool developed at the University of Pretoria to measure memorable experiences is helping tourist attractions around South Africa draw new visitors and improve the quality of their visit.

Read More

Information sharing vital for tourist industry

How one UP researcher is improving access to information within the tourist industry to create jobs and make the sector more internationally competitive.

Read More

People involved

Berendien Lubbe
HOD and Project Leader
Focus areas:
Corporate travel, Air transport in tourism, Tourism distribution

Felicite-Fairer-Wessels
Associate Professor

Focus areas: Sustainable tourism/Attractions management

Elizabeth du Preez
Senior lecturer

Focus areas: Destination marketing/sports tourism

Anneli Douglas
Senior Lecturer

Focus areas: Business travel/eTourism/Incentive Travel

Kholadi Tlabela
Director of Research, National Department of Tourism

Privacy Policy

The University is firmly committed to protecting the privacy of users of the website. No personal information about users of this website will be disclosed to a third party without the prior consent thereto by the user. (Personal information shall at all times be dealt with in accordance with the provisions of the Protection of Personal Information Act, 2013 (Act 4 of 2013).)

The University reserves the right to automatically collect information on users' usage of the website (for example, via cookies) in order to improve users' browsing and interaction with the University and for non-personal statistical purposes.

Changes to this privacy policy

The University reserves the right to change, amend, or update this privacy policy periodically.

Modifications to the website

The University reserves the right to modify, change, amend or discontinue the website (or any part thereof) temporarily or permanently, without prior notice.

Links

The University may provide links to other websites or resources. This does not imply the University's endorsement of such sites. The University does not have any control over these websites and will, therefore, not be liable for any damages whatsoever arising from the utilisation of these websites by users.

The University does not prohibit third-party sites to link to publicly visible content on this website. However, it is expressly prohibited for any third party to frame any page on this website in any way whatsoever without the prior written approval of the University.

University of Pretoria proprietary rights

The copyright and other intellectual property rights (which include the University’s brand and logo), which are owned by or licensed to the University, existing in and attaching to this website, are the property of the University. These include but are not limited to text, content, design, layout, graphics, organisation, digital conversion and other information related to the website.

Users are granted a non-exclusive, non-transferable, revocable licence to:

  • access and use this website strictly in accordance with these terms;
  • use this website solely for personal, non-commercial purposes; and
  • download or print out or distribute content from the website, or any part thereof, solely for personal, non-commercial purposes, provided that all copyright and other intellectual property notices therein are unchanged.

Any reproduction of the content of this website, or a portion thereof, must include the following copyright notice: ©University of Pretoria. Users who wish to use the content from this website for commercial purposes may only do so with prior written permission from the University.

Disclaimer

This website is for information purposes only. No representations or warranties are given by the University of Pretoria (hereafter referred to as the University) regarding the accuracy of the information this website contains, any material this website provides for or any part of this website. Any reliance by the user on any information this website contains, any material this website provides for or any part of this website, is at the user’s own risk and the University shall not be liable in any way whatsoever in respect of the user or any other person, directly or indirectly, arising from the utilisation of the information this website contains, any material this website provides for or any part of this website.

The user hereby agrees that in the event of any dispute arising from the utilisation of this website in any manner, form or substance whatsoever, the relevant South African law will apply and the appropriate courts of South Africa will have jurisdiction.

Terms & Conditions

By accessing this website, the user hereby agrees to the following:

The use of this website is at the user’s sole risk. This website is provided on an "as is" and "as available" basis. The University gives no warranty that (i) the information posted on this website will meet the user’s requirements; (ii) the information posted on this website will be uninterrupted, timely, secure, virus free or error free; and (iii) the information posted on this website will be accurate or reliable.

Any material downloaded from or otherwise obtained through this website is utilised at the user’s own risk, and the user will, therefore, be liable for any and all damages of any nature whatsoever arising from such utilisation of the website.

Limitation of liability

The user expressly understands and agrees that the University shall not be liable for any damages (subject to the provisions of Chapter 2 of the Consumer Protection Act, 2008 (Act 68 of 2008) (even if the University has been advised of the possibility of such damages) resulting from: (i) the use or the inability to use the website; (ii) the cost of procurement of substitute goods and services resulting from any data, information or services obtained or messages received or transactions entered into through the website; (iii) unauthorised access to or alteration of the user’s transmissions or data; (iv) statements or conduct of any third party on the website; or (v) any other matter relating to the website.